Product Differentiation and

Sales Force Training

One of the challenging aspects of device marketing in a crowded market place is how to effectively and rigorously differentiate your product from the competitors.  We will aid with test selection and analysis, and can provide detailed and easy to understand reports to allow you to emphasize the strengths of your product in a scientifically robust manner. Our work has been used by clients in marketing literature, training packets for sales teams, and patent applications. We can also assist in developing data packages that convert industry-specific parameters to more standardized material parameters.